Military service is a way of life. Service men and women are encouraged to support one another, both on military operations and day to day life ‘in barracks’. This results in a strong network of colleagues and families with shared similar experiences, which is sustained after leaving the Armed Forces, often for life. The military community is a vital support network to serving personnel, families and veterans and this community is a great resource to businesses looking to implement an Armed Forces friendly recruitment programme.
There are a number of ways employers can engage with and market opportunities to the military community. For military people with little knowledge and experience of commerce or other parts of the public sector, first hand contact with employers (especially HR staff) at careers fairs, conferences or through webinars helps educate jobseekers with employers’ requirements and processes. So what actions can you as an employer take to successfully market opportunities to the military community? Find out in our case study, which also includes an interview with WYG, a veteran-friendly employer.