Marketing job's to the military community
Military service is a way of life. Service men and women are encouraged to support one another, both on military operations and day to day life ‘in barracks’. This results in a strong network of colleagues and families with shared similar experiences, which is sustained after leaving the Armed Forces, often for life. The military community is a vital support network to serving personnel, families and veterans and this community is a great resource to businesses looking to implement an Armed Forces friendly recruitment programme.
There are a number of ways employers can engage with and market opportunities to the military community. For military people with little knowledge and experience of commerce or other parts of the public sector, first hand contact with employers (especially HR staff) at careers fairs, conferences or through webinars helps educate jobseekers with employers’ requirements and processes. So what actions can you as an employer take to successfully market opportunities to the military community?
Reach out to service charities, support agencies & military associations
Nationally there are a number of experienced organisations who can help you to identify military candidates at no expense to your business. SaluteMyJob partners with many of these to help businesses communicate through this network.
Attend military career fairs
Connect up with other businesses engaged with employing veterans
It is important to engage with other employers who have an established veteran recruitment programme or other businesses actively engaged in supporting veterans into employment. Keep an eye out for local military networking events or things like the Liquid List.
Host insight days, provide apprenticeships or work placement opportunities
Providing not just employment opportunities but other support, such as work placement programmes and apprenticeships, will benefit you as a business and show the military community you are a veteran friendly organisation.
Host webinars to help educate ex-military jobseekers and participate in mentoring schemes
Similar to online job fairs, engaging with the military community through webinars is a cost effective way of reaching a potentially large audience and offering a mentoring service is a great way of providing one-two-one support.