How to build a professional online presence

As well as creating that stand-out CV, when looking for a new job it is important to have an online presence where you can highlight your skills and experience to prospective employers. Not only will you be able to showcase why employers should hire you - but having a professional profile will help you build a network of contacts and connect with others who will be able to assist you in your job search.

Top tips on how to build a professional online presence

Follow our top tips guide on how to build an online professional presence - and if you need further help to expedite your job search, please get in touch!  

  1. Manage your personal social media accounts

You don’t need to frantically delete all your personal media accounts, just be more aware about what you are posting and what could cause you embarrassment in the future.

  • If you still want to keep your personal accounts, make sure you keep your professional and personal accounts completely separate.

  • Delete any photos/statuses that may cause you embarrassment if a prospective employer came across them.

  • If you’re not quite sure what to keep or delete, take advantage of the privacy settings on the majority of social media accounts, Facebook for example has various levels of privacy settings.

2. Create a Linkedln account highlighting your skills, strength and experience

Having a LinkedIn profile is just as important as creating a good CV . The professional social network can also help you connect up with employers. As SaluteMyJob’s Managing Director wrote in his military transition tips: Make sure your Linkedin profile is better than your CV!

  • Your LinkedIn profile should be written to highlight your skills, strengths and experience so they can be picked up by employers or recruiters searching for talent.

  • Engage with other Linkedln users and strengthen your network - the more connections you have, the greater your visibility and the greater chance you will find the right job in the right company for you.

3. Use Twitter and Facebook to share your expertise and experience

If you really want to have a strong social media presence, creating your own professional Facebook page and Twitter profile is a good way of establishing yourself as an expert in the industry you are in/looking to find work in.

  • Facebook: Creating a seperate account to your personal account means you can use your professional page to connect up with employers and to share current events, relevant industry news and topics of professional interest to you.  

  • Keep your family, friends, and photos on your personal page and look at privacy settings.

  • Twitter: Tweet/retweet about what's happening in your industry. Make sure you follow (and retweet) companies you're interested in.

4. Maintain and keep up-to-date with your profiles

Actively manage your social media profiles so they are up-to-date so employers can see current information.

  • This is particularly important on your Linkedln profile. Make sure this is updated frequently, including employment history, education, skills, and examples of recent projects.

5. Say cheese: Choose your profile photos carefully!

You don’t want to use that photo from your last night out on any of your professional pages - but equally you don’t need to spend a fortune on getting professional headshots.

  • A professional image sets the tone for your page so check out other Linkedln profile images for guidance. Ask a friend to take a headshot or find an appropriate high-res image that you are happy as the main image to represent you professionally.  

6. Personal Blog or website

A personal blog or website takes time and a lot of investment on your behalf to monitor and keep up-to-date, so unless you really want to build your own professional brand and are interested in taking your online presence further, or you’re thinking of setting up your own business, we would recommend just focusing on your social media profiles - especially Linkedln, to connect with employers.

For more employment advice, if you haven’t already, please register with SaluteMyJob here.